Focala.

Pricing built for self-serve growth

Plans use insights — a single unit that covers AI scans, content generation, SEO audits and outreach. No model tokens, no surprise bills.

Free trial

Kick the tires. No card.

$014 days
500 insights
  • 1 brand · 5 prompts
  • All 5 AI engines
  • Daily scoring
  • Email digest

Starter

Solo founders and consultants.

$79/ month
5,000 insights / mo
  • 1 brand · 25 prompts
  • 20 competitors tracked
  • Content + SEO agents
  • Slack notifications
Most popular

Growth

Marketing teams shipping weekly.

$249/ month
20,000 insights / mo
  • 3 brands · 100 prompts
  • All 4 agents incl. outreach
  • GA4 + GSC integration
  • Weekly executive reports

Scale

Agencies and multi-brand teams.

$699/ month
75,000 insights / mo
  • 10 brands · unlimited prompts
  • API access
  • White-label reports
  • Priority support
Need more? Enterprise — unlimited brands, SSO, dedicated CSM, custom outreach playbooks. Talk to us →

What's an insight?

One unified currency for every action the platform takes on your behalf.

ActionCost
Daily AI engine scan1 insight / prompt / engine
Competitor refresh5 insights
New content piece25 insights
Content refresh15 insights
SEO site scan20 insights
Outreach target discovery10 insights
Outreach placement100 insights
Asset generation (image/graphic)30 insights
Report export5 insights
API call2 insights

Overage: $10 per 1,000 insights. Unused insights roll over up to one month at 50%.